If you do not know the answers to these questions, I will give you the answers today. Today I will discuss A-Z about SEO(Search Engine Optimization), read the post carefully. Then you will get the answers to the questions about SEO.

Why SEO (Search Engine Optimization) Is Important?

As you may know, SEO is important for getting organic traffic right now. There are websites around you that promote the advertising of any brand around you or their services, e-commerce, product reviews, etc. And to bring these websites to the forefront, the role of SEO is immense. And that’s why the demand for SEO experts is so high.

Example: – Suppose you have a shop, you want to let everyone know about your shop, so all the shopkeepers want a competition to come up in such a situation, SEO is one of the ways to put yourself ahead of others in this competition.

What are the Benefits of SEO?

  1. Seo provides long-term traffic with relatively little investment.
  2. It is possible to attract potential visitors.
  3. Website traffic can be brought in at no cost.

Not only online business or service, but any organization can also be promoted through this SEO (Search Engine Optimization).

What is SEO (Search Engine Optimization)?

The process of ranking a website’s results, applications, or content in a search engine without any promotion is called SEO or search engine optimization.

When a visitor searches for something on Google, most of the time the visitor clicks on the first results in the list of results. The main task of SEO is to bring the links above all in this result list. And the tools that do this SEO work are called search engine optimizers.

Many people think that SEO means advertising your site in search engines. This is not the case, SEO means increasing the ranking of your content in such a way that the right users can find your content and visit your site.

On the other hand, the method of promotion through direct advertisement in search engines is called search engine marketing (SEM). All of these links have the “Ads” tag but have nothing to do with ranking.

Remember, it is not possible to expect content to rank higher in instant search results through SEO, it requires strategy and long-term planning.

How to do Good SEO?

Most the SEO experts basically do SEO in the following two ways: –

  1. Organic SEO,
  2. Paid SEO

These two types of SEO are very important to bring a website to the top position in the search rankings. Because if you do SEO in two ways it is possible to generate a huge amount of visitors, let’s find out the details –

What is Paid SEO?

As you can understand paid here SEO is done for money. To do paid SEO you need to invest a huge amount of money. Before that, find out what is paid SEO?

Suppose you want to do paid SEO through Google, then you have to give your targeted keyword to Google first. This means that you need to tell Google which keyword you want to target to bring visitors to the website.

Then Google will tell you how much money you have set for your Targeted Keyword. The campaign will start as soon as you confirm the payment. From then on, when the visitor searches for your keyword in Google, Google will show your website first. This method is called paid SEO.

What is Organic SEO?

When you generate visitors from search engines using various techniques without money, it will be organic SEO.

What are the Techniques of Organic SEO?

It is possible to bring visitors to the website free of cost by using these 3 techniques below. They are-

  1. On-page SEO,
  2. Off-page SEO,
  3. Technical SEO.

What is on-page SEO?

The technique used to organize the content of any website and present it to the users and search engines is called on-page SEO.

What are the Parts Of On-page SEO?

  1. Heading,
  2. Unique content,
  3. Internal links,
  4. Audio, video, and pictures used in the content,
  5. Meta tags or meta descriptions,
  6. External linking,
  7. Image optimization,
  8. Short paragraph.

What is Off-Page SEO?

Off-page SEO is about getting links (visitors) from other trusted websites or social media marketing to gain acceptance from users and search engines. It focuses more on link building, also called backlinks.

What is Technical SEO?

The technical methods that are used to increase the site’s acceptability to users and search engines are called technical SEO. This makes the site user-friendly by optimizing and submitting it properly to search engines.

What are the Main Parts of Technical SEO?

  1. Website Speed,
  2. Website structure,
  3. Website security,
  4. Crawlability of Websites through Search Engines,
  5. Indexability of the website through search engines.

Based on the SEO method, SEO is divided into three parts-

  1. White Hat SEO,
  2. Black Hat SEO,
  3. Gray Hat SEO.

What is White Hat SEO?

According to search engine guidelines, the user that does SEO through search engine optimization is called white hat SEO. White hat SEO is done by creating quality content and taking backlinks from other trusted websites. Of all the SEO techniques, Safe & Legal is White Hat SEO. If you understand the techniques of White Hat SEO, then you can be an SEO expert

What is Black Hat SEO?

Doing SEO using techniques that do not follow search engine guidelines is called black hat SEO. Search engines are fooled by this method, if you understand the search engine algorithm, then you can easily do black hat SEO. For example, creating content through software, and generating auto backlinks.

Black hat SEO puts a kind of pressure on search engines so that the site ranks quickly. Although instant good results are obtained, this method is very harmful to long-term work. So I do not recommend this method, as long as you work with SEO, never try to fool the search engine, although you will get some visitors temporarily one day you will be a fool yourself.

Search engines will penalize your site with their algorithms, then the ranking will not be and you will not find your site. So always avoid black hat SEO.

What is Gray Hat SEO?

There are some SEO techniques that do not break the guideline and do not follow the complete guideline. So the techniques that are between good and bad SEO are called gray hat SEO. For example, buying links from external websites.

By using Gray Hat SEO, you may get temporary benefits, but there is also the possibility of loss. If you want to make a profit by doing SEO, then you should always follow the guidelines of search engines.

How to do on-page SEO?

On-page SEO is the SEO that is done inside the website. Understand what on-page SEO is, and what you need to do for it. Let us know, that all of the following topics are included in on-pay SEO. You have to remember those things, you have to create the article…

  • Title optimize,
  • Meta tag,
  • Optimize Description,
  • SEO Friendly Content,
  • Keyword research,
  • Keyword placement,
  • LSI keywords,
  • Content Longer,
  • Tag,
  • Category,
  • Menu placement,
  • Https,
  • SSL Certificate,
  • Robots.txt

Remember, search engines need to understand the content of your website. When crawlers come to your website, you need to determine what they will index based on. The crawler will first look at the article title, meta tags & meta descriptions.

Then the crawler will see which content is written on which keyword? does the content contain the original keyword? is the content user or mobile-friendly or not. The crawler will index the content of the site based on these factors.

If you are a beginner, you should pay more attention to on-page SEO.

  1. Find out what kind of questions the user is looking for in search engines
    If you create content based on conjecture, it may not work for your users. On the other hand, they need to create content based on the information requested, it has the potential to get good results, so do keyword research.
  2. Use appropriate headings and sub-headings
    Use the appropriate title to convey the essence of your content. However, it is not more than 60 characters, because then some part of the heading will be hidden in the search results.
  3. Use useful multimedia in content-
    If there is the only text in the website article, the readers may feel bored. So you can use useful pictures, audio, video, etc. for the content. But you have to pay attention to their size.
  1. Use inbound and outbound links-
    You need to add links to other articles on your website in the content. You also need to add links to other trusted similar websites. However, if the outbound link is not trusted, it will have a bad effect on your site.
  2. Title tags and meta descriptions –
    Each article has a title, the search engine will show that title in the search results. Which are called meta tags or title tags. And below the main title of the search results is the summary of the article, which is called the meta description. Most content management tools create automatic title tags and meta descriptions, so there’s no need to worry too much about this.
Search engine optimization

Create Category-

Suppose you have a lot of articles on your site and they are based on different topics. Arrange the articles by category for the convenience of the users.

SEO Friendly URL-

Note the following two URLs:
https: // www.example.com/on-page-seo-technic
https: //example.com/uncategorized/528458537

Which of the two URLs do you think is easiest? Definitely the first. Keep the SEO-friendly URL like this.

Image Optimization-

There is no substitute for images to beautify a webpage or impress users. But you also have to pay attention to the size of the image, because a large size image affects the loading speed of the website. So image optimization is important, use small but good quality images.

To do this, compress the image using compressimage.toolor.com or similar online tools, compress the image and add alt text to the image. That alt text brings the image of the article to Google search and generates traffic from there.

On-Page SEO Things to Avoid-

  1. No need to add extra keywords to the content,
  2. Avoid automated content,
  3. Never use duplicate content, Search engines can easily identify duplicate content. It can even capture the content of a website being copied and used. Even if there is no penalty for this, the website will lag far behind in the rankings.

How to do off-page SEO?

Off-page SEO is basically SEO that is done outside of the website. Or the main goal is to rank your site through backlinks and generate visitors.

The process of using a link from another website as an inbound link to your own website is called link building or backlink. Increasing the number of relevant and trusted inbound links over time can increase good website traffic.

You know what It is possible to popularize a website through this off-page SEO technique. How important DA and PA are for ranking a website. If this off-page SEO is done properly, it is very easy to increase the DA and PA of a website.

Only by creating high-quality content can the site be ranked in search engines. Website acceptance is required for long-term ranking, in SEO it is called authority. And this authority depends on how many other websites value your site. That is, The more quality backlinks, the more likely your website is to be ranked by search engines. This is why backlinks are so important for SEO.

What are the Techniques To Follow for off-page SEO?

  1. Backlink
  2. Authority Social Authority
  3. Local Business etc

What are the Benefits of off-page SEO?

  1. To increase the ranking of the domain,
  2. Ranking the keywords,
  3. Increase site DA and PA.

Search engines will rank your website only when the authority of your domain increases.

When Does Domain Authority Increase?

So in the beginning you need to know what is DA and PA? The full meaning of DA is Domain Authority. This means that each domain has a specific DA score. For example, if the domain is new, then the domain score will be 0 – 1% out of 100%.

By following the off-page technique and doing site SEO, the DA score will gradually increase. On the other hand, PA’s full meaning is Page Authority. When off-page SEO is done for pages or content of a website, then Page Authority will also increase.

Why Increase Your DA and PA?

When you get a link to a site from a different website This means that those websites are making some kind of recommendation for the website. This will send a positive signal from your site to the search engines.

Then the search engine crawler thinks, there must be something important on the website. Due to which trusted websites are providing links to your site. So search engines start ranking the website slowly.

At one time Google put too much emphasis on the number of backlinks to a website. But now for special reasons, Google has changed its algorithm. The value of backlinks is being given more importance than the number of backlinks after the change.

Currently, search engines use complex algorithms to verify the quality of content without the help of backlinks. But for this, you need to link between different pages of the website with high-quality content.

The standard link is:

<a href="https://example.com">Example Website</a>

Another link is:

<a href="https://example.com" rel="nofollow">Example Website</a>

If a webpage contains a link with a no-follow attribute, crawlers will not “follow” that link. Nofollow links are not harmful to your website. For example, when you put a link to a Facebook page on a website, Facebook adds a Nofollow attribute to it. This link does not play a direct role in increasing the ranking. But through this many users can come to your website.

What is Technical SEO? How to do Technical SEO?

In addition to on-page SEO and off-page SEO, there are other hidden techniques called technical SEO.

What are the Technical SEO Parts?

  1. Website submission,
  2. Mobile Optimization,
  3. Website Speed ​​Optimization,
  4. Sitemap & Robot.txt file,
  5. HTTP or SSL certificate,
  6. Duplicate Content,
  7. URL structure,
  8. Website structure & Desing,

Website Submission-

Once a new website is created, it cannot be found in search engines. That’s why you have to submit your website properly to search engines.

For example, when a website is submitted to the Google search engine, the Google crawler bot crawls the website and stores the information of that site in Google’s database. Then the information about that site is available in the search engine. And if for some reason it does not index, then the information of that site or webpage will not be found in the search engine.

Mobile Optimization: –

Make sure your website is opening properly on a mobile device. The layout of the website changes automatically according to the skin size of the mobile so that visitors can easily read the content of your site from all types of mobile devices. If your website does not have a mobile version, only a desktop version, but when a mobile user visits your site, the speed of the site may be less.

Website Speed ​​Optimization: –

If the webpage is too late to load, the user will get annoyed and skip out. So a good hosting company must take hosting. Although it will cost more money beneficial for the website. You need to use good quality images of small size, you can find out more details by using Google’s PageSpeed ​​Inside tools.

Sitemap or Robot.txt File:

A sitemap is a file that lists all the contents of a website. By which search engines can find the content of the website accurately. If the size of the sitemap is larger than 50 MB or more than 50,000 links, you will need to generate more than one sitemap. You can generate a maximum of 500 sitemaps for a site. This is a robot, the webpage that you allow the robot to crawl, he will crawl those pages.

Suppose your website has pages that you do not want indexing. Then you can block those pages through the robots file.

Example: –

  1. To turn off all content crawlers –
    User-agent: *
    Disallow: /
  2. To block a specific page (/examle/page22.com) –
    User-agent: *
    disallow: /example/page22.com
  3. To block a specific page (/examle/page22.com) in Google Crawler only –
    User-agent: Google-bot
    Disallow: /example/22.com

The ranking has nothing to do with the robot.txt file, but it is used to control crawling. The mentioned user-agent is the name of the crawler bot and crawling is stopped by Disallow.

SL No.Search EngineCrawler Name
4DuckDuck GoDuckDuckBot

HTTP or SSL certificate:

If you see a lock sign on the left side of a site’s address bar, you know that website is secure. This is a big factor, it is not possible to analyze in this article. Data exchange between a website is called HyperText Transfer Protocol or STTP. However, it does not provide security for data transfer, so you have to use HTTPS, for this you have to have SSL active on the website.

What is Duplicate Content?

If the same content is on more than one page of a website or on a different website page, it is called duplicate content. This duplicate content is very harmful to your site and duplicate content is a big obstacle in the ranking of the website. This is exactly the reason why Google ranks the wrong pages. So it is very important to find this duplicate content and you can take the help of smallseo tools for this.

There are Two Types Of Duplicate Content:

  • Internal Duplicate Content: – When the content of a page of the same website is matched with the content of another page of that website, it is called internal duplicate content.
  • External Duplicate Content: – When the content of one website matches the content of another website, it is called external duplicate content.

Website Structure & Design: –

Each website is made up of a specific structure, how the pages of the website will be arranged or linked to each other, that is the structure of the website. In order to create a good-quality website, you have to determine its structure.

Because when a visitor enters a website, which page will come first, how to go from there to other pages, is determined by the structure of the website. When a website is created using the right structure, the beauty of the website is enhanced and the user can easily access it.

In the structure of the website, the pages are basically divided into three parts. E.g.

  1. Home Page or Index Page,
  2. Main Sections or Site Index,
  3. Subsections or Content

NOTE:- Always keep in mind that your site should be kept clean, (for example more layout, more ad code or content should not be filled with color) otherwise the reader will be annoyed to read your content. Wait until the next update, there is a lot more left for SEO. If you do not understand something here, please comment.

P. Mahata (West Bengal)

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